The B Edit

Creative Communications Meets Culinary

Photography and styling services for food and hospitality brands in NYC and beyond.

It’s not just about the food, right?

It’s about the experience. The ingredients. The presentation. The brand you’re building.

The B Edit specializes in commercial photography and marketing that goes below surface level, exploring how we can capture and share the story that matters to you and your audience. In a sentence: we give your brand a digital reality that lives up to the real deal.

On the Menu…

We believe in sound strategy and good creative that gets the job done. Usually this involves photography, but we can also tackle recipe development, social management, and marketing campaigns. Here are all of the things:

Restaurant Photography
Studio Food Photography
Food Styling
Cookbook Design and Photography
Social Management
Recipe Development

Need something a little more custom? We’d love to learn more. 

“Moriah is a true professional. She was so prompt and upfront in her communication. She took beautiful pictures and provided them to me with a quick turn around. She gave us the variety we were looking for and I will definitely be working with her again soon!” 

Mia Harkins, General Manager, The Tippler

Nyc food photography in chelsea market

View The Gallery

A few of the brands we’ve worked with:

 

Photography and Marketing that’s as thoughtful as you are.

The B Edit was founded by Moriah Sawtelle, a New York based food photographer and cookbook author. Moriah lives and breathes business and branding, but she also knows what it’s like to want to build something you’re passionate about that brings a little more light into the world. She also knows that modern business requires strong relationships, excellent creative, and forward-thinking communications.

Moriah started the B Edit to help food and hospitality brands give their labors of love a creative reality that does them justice and leads to longevity.