A New York Moment
The B Edit was brought in to give Charlie’s Table a set of images that would do their gluten-free pasta brand justice (a cause near and dear to our hearts.)
Because the product was developed in a restaurant in Manhattan (Etcetera, Etcetera) we did something a little different than a traditional product shoot and set up shop in the restaurant. We handled creative direction and photography and worked with the chef on the food styling and preparation (he didn’t really need our help at all, though.)
After learning more about the founding of Charlie’s Table and what the owners wanted the brand experience to feel like, we knew we needed to aim for an elegant, high-class feel that still made the pasta feel approachable enough to make at home. With clean styling, moody lighting, and rich colors everything came together quite well. And now we’re crazy hungry.